Poco New Phones to Launch
Poco, the popular smartphone sub-brand of Xiaomi, has officially shut down its dedicated website, po.co, as of January 2025. This move was initially announced in October 2024, and the transition is now complete. Going forward, all Poco products will be available exclusively through the Xiaomi website (mi.com), marking a strategic shift to streamline the company’s digital ecosystem.
Poco’s Transition to Xiaomi’s Ecosystem
The global po.co site, along with regional websites in Europe, including British, French, and German versions, has been deactivated. These sites now redirect users to the respective Xiaomi online stores.
In India, Poco’s regional site appears outdated, showing information as it stood before the launch of the Poco C75 and Poco M7 Pro 5G—devices initially expected in the second half of December 2024.
Upcoming Poco Launches on Xiaomi’s Website
The first smartphones to debut under this new arrangement are the Poco X7 and Poco X7 Pro. Both devices are set to launch on January 9, 2025, and will be available for purchase through mi.com.
Key Highlights of the Transition:
- Website Changes: All regional Poco websites have been discontinued and now redirect to Xiaomi’s main site.
- App Shutdown: The Poco Store app is also closed. Users can manage their data through Xiaomi account settings under applicable data protection laws.
- Warranties and Support: Xiaomi will now manage all warranty claims and customer support for Poco devices.
Why Did Poco Make This Move?
While Poco has long marketed itself as an independent brand, it has always operated under Xiaomi’s umbrella for production, distribution, and servicing. The decision to consolidate its online presence reflects an effort to simplify operations and improve the overall customer experience.
Key Reasons Behind the Transition:
1. Ecosystem Integration: Aligning Poco under the Xiaomi platform helps streamline updates, customer support, and after-sales services.
2. Market Efficiency: A unified platform minimizes duplication of resources and provides a single-point purchase experience for customers.
3. Brand Cohesion: By integrating with Xiaomi, Poco reinforces its connection to the parent company, benefiting from Xiaomi’s trusted reputation.
Impact on Existing Poco Users
For existing Poco customers, this change will have minimal impact. Key points to note include:
- Data Security: Personal data from the Poco Store app can be downloaded and managed via Xiaomi account settings.
- Warranty Services: Warranty claims will continue to be handled by Xiaomi, ensuring no disruption in after-sales service.
- Product Availability: Older and new Poco devices will be listed under Xiaomi’s store, providing a centralized shopping experience.
Poco X7 and X7 Pro: Launch Details
The Poco X7 duo will be the first smartphones released through the Xiaomi platform on January 9, 2025. Details about their features, specifications, and pricing are expected to be unveiled during the launch event.
Final Thoughts
Poco’s decision to discontinue its dedicated website and shift operations to Xiaomi’s ecosystem reflects a strategic move to consolidate its presence and enhance customer experience. While some may see this as the end of Poco’s independent identity, the brand’s popularity and value-driven smartphones are likely to remain strong under Xiaomi’s umbrella.
With the Poco X7 series leading this transition, 2025 marks a new chapter for Poco’s journey as it continues to deliver innovative and budget-friendly smartphones through Xiaomi’s trusted platform.
Stay tuned for more updates as the Poco X7 and Poco X7 Pro hit the shelves on January 9, 2025!
FAQs
1. What happened to Poco’s official website?
Poco’s dedicated website (po.co) and its regional versions have been permanently shut down as of January 2025. All Poco products are now listed exclusively on Xiaomi’s website, mi.com.
2. Can I still access my Poco Store app?
No, the Poco Store app has been discontinued. Users can now manage their accounts and data through Xiaomi account settings, following applicable data protection laws.
3. What about warranties and customer support for existing Poco devices?
Xiaomi will handle all warranty claims and customer support for Poco devices. There will be no disruption in after-sales services for existing customers.
4. Will Poco continue launching new smartphones?
Yes, Poco will continue releasing new smartphones. The first launches under Xiaomi’s platform are the Poco X7 and Poco X7 Pro, set to debut on January 9, 2025.
5. How does this transition affect existing Poco users?
Existing users can still access warranty services, updates, and purchase new products via mi.com. Personal data from the Poco Store app can be downloaded and managed through Xiaomi accounts without losing any functionality.
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